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Hello
- I love doing what I do. I love inspiring people and being inspired. I love taking risks and I love being a part of something bigger than myself.During the day I wear many hats as the Marketing Director at a small automotive marketing firm in New Smyrna Beach. On the side I am a consultant for small business brand and social media marketing. Websites, logos, social media, video, copy writing. Make your brand professional and identifiable, send me a note to request a call.My 160 character bio: Founded @Bidzuku & @Klydo. 13+ years in marketing/creative roles. OC(D) entrepreneur w/love for technology.Let's connect.
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Info
- Marketing Director at Car People Marketing, Inc.Marketing and Advertising | Daytona Beach, Florida Area, USSummary
Joshua Hays is an aggressive business professional with a solid background in many aspects of brand and digital marketing. He brings over 10 years of director-level experience working with startups and small businesses in the automotive, technology, and food and beverage industries. Joshua's core competencies are brand development and team building and he is recognized as a forward thinking risk-taker. He is an entrepreneur at heart and thrives on building great products, teams, and businesses.
"I love doing what I do. I love inspiring people and being inspired. I love taking risks and I love being a part of something bigger than myself."
Experience- Jul 2005 - PresentMarketing Director / Car People Marketing, Inc.
Responsible for the overall brand strategy and its positioning in the marketplace. Assisted executive management team in growing revenues from 4.8M to high of 7.8M by designing and implementing well-planned, results-oriented initiatives. Uncovered and fostered talent while overseeing both the Art and Multimedia departments. Prepared annual marketing reports with data to support recommendations; recent report utilized to implement inbound strategies that surpassed expectations by 200%. Successfully negotiated with vendors and played a key role in facilitating many of the company’s strategic partnerships including the Hendrick Automotive Group, Chrysler, and General Motors. Planned, pitched, and executed a complete corporate rebranding, implementation of sales CRM strategy, and website restructuring. Worked with sales managers and their clients before, during, and after the sale by providing the tools necessary to grow their individual businesses.
- Jul 2010 - Jun 2012Founder, Designer, Marketer / Bidzuku
Assembled notable team and managed product direction and design. Cultivated an atmosphere that encouraged innovation and independence. Designed and strengthened brand recognition through social media, video, and print. Semi-finalist at TechStars NYC and Boulder locations. Formed strong relationships with leading tech blogs including TheNextWeb and TechCrunch. Planned and executed several advertising initiatives for both client and user sides of product.
- Jun 2009 - Apr 2010Co-founder, CMO / Klydo
Designed and implemented a comprehensive brand strategy that helped to position project in a highly competitive industry. Established and cultivated relationships with clients, media, and future investors.
- Aug 2003 - Jul 2005Creative Director / Archibald Frozen Desserts
Charged with establishing and maintaining brand recognition and loyalty. Designed logos, point-of-sale merchandising, and marketing collateral. Assigned as creative lead in new product strategy for intrim+ and CrazyCakes brands. Developed company's first website and composed aggressive SEO campaign. Managed the production of interactive presentations utilized for high-value client acquisition.
- Aug 1999 - Aug 2003Art Director / Volusia County Print & Copy
Led a team of artists in design and print projects contracted by Volusia County including brochures, student handbooks and graduation guides. Reduced operating costs by improving volume efficiency and workflow processes. On occasion, oversaw the production team through high-priority projects from design to pre-press to four-color process print. Achieved National Accreditation by PrintED.
Education-
2003 - 2005Keiser University-Ft LauderdaleAssociate of Science (A.S.) in Computer Graphics and Design
Activities: Daytona Beach Advertising Federation. Florida Print Association. PrintED
Additional Information-
Websites:
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Interests:Consulting, marketing, investing, start-ups, graphic design, digital photography, dining, music, driving.
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Posts
- Nov 30, 12
This week I’ve been sinking my teeth into product marketing with a high concentration on the balance of tactics, leveraging of details, and methods for execution. Here are a few good reads on entrepreneurship and effective, long-lasting product marketing. Enjoy! … Continue reading
- Nov 27, 12
Having held marketing roles for the better part of my life, I can certainly appreciate a good campaign. I appreciate it even more when I buy into it knowing it’s a ploy for more of my business. This past weekend … Continue reading
- Nov 21, 12
Turkey week!! Despite being distracted with thoughts of mashed potatoes, green bean casserole, and turkey with gravy, I managed to pull together a list of good reads this short week. Have a great thanksgiving and enjoy! Entrepreneur’s Don’t Think Enough – This has by … Continue reading
- Nov 19, 12
For the past five years I’ve participated in Black Friday in one form or another. Typically I don’t spend money on the doorbusters like TV’s or computers but I usually go with friends who do. We go to have a … Continue reading
- Nov 16, 12
Few quality reads this week you may also enjoy. I was particularly concentrated on reevaluating our email marketing strategy and found myself doing more task-based research vs. general study. Have a great weekend and get ready for some turkey next … Continue reading
- Nov 14, 12
A number of people have asked me to expand on a subject I wrote about in my piece “7 Things I Learned from Failing That You Can Avoid” regarding startup founder equity split. It’s important for me to address this … Continue reading
- Nov 09, 12
Who else is thankful to be free of political ads finally? Now that we can stop spending the majority of our time sifting through that crap it shouldn’t be hard to pick up on the best reads fast. Here are … Continue reading
- Nov 07, 12
Below is a picture of me late Tuesday evening. I’m elbow-deep in grease replacing the alternator in my Mustang. I’ll spare you and just go ahead and skip over all the crap and get right to the meat and potatoes - the … Continue reading
- Nov 05, 12
Like most marketers faced with a sometimes overly conservative management, I too had to find a way to pull out every stop to sell the value of content marketing and prove my case for implementing it. This meant I had … Continue reading
- Nov 02, 12
This was a difficult week for so many people. I wish the friends and families of everyone suffering through the aftermath of Hurricane Sandy the best and sincerely hope that the recovery is swift. I managed to find several great … Continue reading
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Tweets
- I'm hiring! Content Marketing Strategist at Car People Marketing, Inc. - Daytona Beach, Florida Area #jobs http://t.co/59vqszy0ve
- RT @metamarketer: Hey marketers: at times like this, marketing automation tends to feel clumsy and insensitive. Review what you have que ...
- RT @BradMcCarty: Yo. All you folks offering prayer. That's amazing, and honorable. But also donate blood, open your homes, get off the p ...
- Hope my tech friends in #boston are ok, and I'm sad for those involved. Such senseless tragedy.
- My answer to Which car would be the best buy below $30,000? @ford #fordfusion #backatyou #2013 http://t.co/rU0fjKwWGW
- My Aunt, who dedicated her life to education in Morocco, passed on Tuesday. I made this video tribute to her life: http://t.co/ab3fmblU8v
- RT @JakeBROsenquist: What a terrible call by the ref. 15 yards for excessive cuteness? A little severe. #puppybowl
- RT @Smethanie: The Puppy Bowl was fixed. Almost ALL those dogs were spayed and neutered.
- RT @quadradette: tragedy strikes the puppy bowl as a kitten dressed as bane walks onto the field
- @StadiumInsider Thanks for the kind words. Bait & switch will always exist until someone digs deeper. Tred is trying too but 2 early 2 tell.
- @startuptechguy Hey thanks for the invite! Don't think I can make this one though. Let me know if I can be of any help!
- @StadiumInsider And as far as the socially accepted process for buying a car, it's still broken dispite what leading services/blogs claim.
- @StadiumInsider Ahh, well I hope my answer helped! Bidzuku was aiming for doing just that & we had the right mix - just ran out of cash.
- @StadiumInsider May I ask how you came across our service? If I can be of any help in your quest, feel free to shoot me a note.
- @StadiumInsider Ross - I apologize for the delay, I just saw this! I'm sorry we won't be able to assist, have you tried Carwoo or TrueCar?
- Reorganize salary and benefits packages for members of Congress. http://t.co/A1CZFEev
- Please don't limit your startup's Twitter feed to just RT's of fan praise.
- @missmahaffey That looks like a fun trip!
- RT @TheNextWeb: Vehicle rental giant Avis acquires car sharing company Zipcar for $500 million http://t.co/gppYjbeZ by @robinwauters
- My answer to What are the typical steps in a used car purchase? http://t.co/1m7SDkUE
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